Real-Time Search a New Platform of Social Media

Google is starting to include live feeds from billions of web pages including Twitter, Facebook and MySpace and is already pushing hard on the live news and blog posts in its real time search engine.

In a statement, Google said: "Immediately after conducting a search, you´ll be able to see live updates from people on popular sites like Twitter and Friendfeed, as well as headlines from news and blog posts that have been published seconds ago." Earlier this year, Microsoft announced that its search engine Bing would also include real-time updates from Twitter and Facebook. This is a new platform for social media optimization.



This is expected to be fully implemented within the next several days. Experts say that the incorporation of real-time results in Google's ubiquitous search pages is a game-changer for online marketing professionals.

It must be noted, of course, that Google's main competition - Microsoft's Bing - already has a real-time search function with social media, but analysts say that the fact that Microsoft has offered Twitter search as a separate service limits its utility. Bing also indexes Facebook content in a similar way.

Yahoo will begin inserting Twitter posts directly into its general Web search results page, expanding on an initial integration of Twitter into its search engine. "Tweets" will now appear in a Twitter-labeled section within Web search results for queries related to what Yahoo algorithmically determines are hot topics at any given time in social media, said Larry Cornett, vice president of consumer experience at Yahoo Search.

All major search engines have been scrambling to incorporate feeds from social media sites like Twitter, which lets people and organizations post public text messages online.